According to a recently published report, social networking giant Facebook could announce a name change next week. It’s attempting to generate a profound rebranding as it goes through its worst public relations crisis.
According to The Verge, Facebook founder and CEO Mark Zuckerberg plans to talk about the name change at a company-hosted event next week.
According to reports, Facebook would change the name of its company, but not that of its social networking platform of the same name, known internally as the “big blue app.”
In addition to its founding platform, the company also owns other social networking powerhouses such as Instagram, WhatsApp, and the virtual reality brand Oculus.
In July, Zuckerberg had already advanced his intentions to convert Facebook’s image as a social networking company to a “metaverse company.”
Metaverse was defined by Zuckerberg as the next generation of the internet. “In many ways, Metaverse is the ultimate expression of social technology,” he said.
“It’s the future we’re working toward. A virtual environment where you can be present with people in a digital space. An embodied Internet where you’re inside,” he added.
Using technical language, Zuckerberg essentially described the metaverse as “an immersive virtual world,” much like virtual reality today, but where people spend time together and share experiences from all aspects of their lives, wrapping a digital frame around people’s real lives.
According to The Verge, the technology leap is the driving force behind the name change, as the company will focus on building a “metaverse” as the cornerstone of a new growth strategy. Oculus products would be an essential product in the metaverse.
Facebook is already currently developing a social virtual reality platform called Horizon Worlds and a virtual reality meeting service called Horizon Workrooms.
The social networking giant has always stood out for being at the forefront of technology and constantly developing its platform not to be left behind and replaced by its competitors.
With 2.8 billion users and more than 10 thousand employees, the company does not rest and plans to continue growing with new, highly controversial technologies. They raise the possibility of drastically changing human beings’ lives, but without measuring the consequences, it could generate.
The change of image will undoubtedly also come in handy to hide the crisis of political and social relations that the company is currently experiencing. Especially after the scandal generated by the statements of the company’s former employee, Frances Haugen, who leaked tens of thousands of documents and gave a damning testimony to U.S. senators in which she assured that Facebook always puts “its astronomical profits before people.”
Haugen also claimed in Congress that Facebook was harming children and destabilizing democracies while being perfectly aware of its actions and implications.