Coca-Cola CEO James Quincey claims that it is now a moment to seek “common ground” after firmly opposing the Georgia election reform bill.

According to The Washington Examiner, Coca-Cola, whose CEO previously criticized Georgia’s new voting law, is now taking a more positive tone after pressure from Republicans.

The Atlanta-based soda company was not among the more than 500 businesses and persons that joined a declaration opposing any voting laws that would “restrict” voters from getting “an equal and fair opportunity to vote.”

The missive was published as a two-page advertisement in the New York Times and Washington Post, on Wednesday, with the Black Economic Alliance spearheading the campaign.

Coca-Cola told the Washington Examiner on Wednesday, April 14, that it “had not seen the letter” sent by the coalition but that it is “certainly open to hearing their perspective.” It stated that it has defended voting rights and would consider promoting voter’s rights in the future.

“We believe the best way to make progress now is for everyone to come together to listen, respectfully share concerns, and collaborate on a path forward. We remain open to productive conversations with advocacy groups and lawmakers who may have differing views,” the company claimed. “It’s time to find common ground. In the end, we all want the same thing – free and fair elections, the cornerstone of our democracy.”

This is far from what Coca-Cola CEO James Quincy stated after the Georgia voting law was signed.

Quincy joined Delta’s condemnation of the legislation in a conversation with CNBC, labeling it a “step backward” earlier this month.

“This legislation is wrong and needs to be remedied, and we will continue to advocate for it, both in private and now even more clearly in public,” Quincy claimed. “The reality is many things are improved and done and achieved in private without having to take a public stand, but in this case, it does not work, clearly, and so we’re being more forceful in our public position.”

Previously, former President Donald Trump has called for a boycott of Major League Baseball (MLB) and woke companies, including Coke and Delta, after they decided to cancel the 2021 All-Star game in Georgia to protest the state’s new election law.

“Many conservatives will inevitably choose to walk away from these businesses,” said Senate Banking Committee Ranking Member Pat Toomey (R-PA) in an interview with the Washington Examiner on Monday, April 12.

A Republican from Kentucky, Sen. Rand Paul, asked all of his supporters to stop drinking one of the nation’s oldest soda beverages because its maker became political.

Rand Paul wants every GOP supporter to boycott Coca-Cola’s entire product line because company chief executive James Quincey has publicly opposed Georgia’s new voting laws.

“My point is if they want to boycott us, why don’t we boycott them?” he said in a video shared on YouTube. “This is the only thing that will teach them a lesson.”

The two-page ad that appeared in the mainstream papers on Wednesday was not signed by Delta Air Lines, Georgia’s biggest private employer, which has also experienced GOP criticism over the voter rule.

Coca-latest Cola’s statement to the Washington Examiner, in which it calls for “common ground” and says it is willing to “productive conversations with advocacy groups and lawmakers” with opposing viewpoints, may indicate that it is attempting to defuse political tension on both parties.