An American technology company will block advertising of a political nature to prevent winners of the upcoming election from being prematurely announced.
Google LLC has warned it will temporarily suspend all paid political advertising after the general election on Nov. 3. The company claimed the tougher measure would reduce the likelihood of winners from being declared before the Federal Election Commission makes an official announcement.
“[Advertisers will temporarily be blocked from] referencing candidates, the election, or its outcome, given that an unprecedented number of votes will be counted after Election Day this year,” a Google representative said according to Axios.
The temporary halt will apply to all election-related ads and content that targets candidates, officeholders, or other election-related search queries. This will apply to Google Ads, DV360, YouTube, AdX Authorized Buyer, and other Google ad-serving platforms.
“Google considers any ad an election-related ad if it mentions a current state or federal officeholder or candidate, political party, or ballot measure,” the publication said. “Google told advertisers they should expect up to 48 hours for ad creative approvals, and ‘We will not be able to expedite requests during that time given the volume.'”
The decision means it might take weeks before victory messages can finally be advertised on the internet, especially since about 20 states have allowed postal voting extensions due to delivery delays caused by the CCP (Chinese Communist Party) Virus.
These changes will affect Iowa, Michigan, North Carolina, Texas, Pennsylvania, and any other state that accepts postmarked ballots which arrive after in-person polls officially close.
Facebook recently announced it would also block paid political ads both one week before and after the election.
“Facebook will be rejecting political ads that claim victory before the results of the 2020 election have been declared,” Facebook spokesman Andy Stone said on Twitter.
Stone criticized Axios and other media for reporting unfavorably on tougher social media “oversight.”
“As [Harvard Law School lecturer on law] Evelyn Douek notes below, they themselves call it a stunt,” he said on Twitter. “So we should all take it very seriously.”
Although YouTube is considering to lift its suspension one week after the election, there is no clear estimate for exactly how long Google and Facebook plans to leave the suspension in place. Google staff will review the “political situation” each week and try to determine how long the ballot counting process might take. The BL understands the process could take at least until the end of November.